I get asked a lot how I do this, what platform I use and so on. Here are my techniques and tips:
Technique and Topics
I tend to write about what’s going on in my world. I have an “above the fray” viewpoint that I try to bring in and my life is not an open-book for my visitors. I tend to see the bigger picture. I hope this point of view helps others to see similarities in their lives.
I write about ONE thing in each piece. If I write about more than one thing, it can muddy the waters in SEO terms.
I don’t tend to link products all over the place or place ads. I don’t like running into a site covered up by ads, so I won’t do that to my visitors. It may mean less in terms of product sales and revenue, but it’s my preference.
I do keep my personal life private. I’m careful not to gossip or spread falshoods. I try to never use the full name of anyone else.
Search Engine Optimization and Visitors, Traffic
I monitor traffic and use SEO techniques to select my “tags” for each piece. Since my blog is that of an author and thinker, I have a “tag cloud” that relates to many of the same topics. This makes things simple for me. I don’t consider myself an “influencer” when it comes to products.
I was taught early on, that one single ready-to-buy visitor is worth more than 1000 curious people. So, my SEO tends to target those individuals who are close to my wavelength on thinking and products. If I can introduce you to something new, so much the better. If I can educate someone, I am pleased for them.
My visitor count may not be as high as some other websites, but I know why this is so, and I don’t fret about it. Those reasons have to do with the domain name, platform, and ad placement, among other things. It’s a competitive field, and while I’ve been “successful” in the past, I no longer wish to compete.
This is a big deal these days. I have a security protocol that I follow for all websites that I may visit. I developed this proprietary system and I share it in the classes I teach. I do not share it online.
WordPress takes privacy and security seriously. I use them because I can. I’ve never been banned from them and at one time I contributed a lot to the platform and theme development. While I no longer contribute on the same level, I’m always available for any work they would like me to do.
Having a 301 re-direct means that my domain name cannot be hijacked as easily. I lock down every domain name I own so that they cannot be transferred from my hosting company and I keep them that way. I enable privacy on my registrations. I only use one registrar so any email or snail mail about my domains will only come from them. Everyone else sending notices is trying to steal from me or defraud me and I ignore them.
My password protocol is not a password manager as such. I keep all passwords and password generators offline.